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Science As a Media Event

The last decades in science. One could argue that it is because some sporting events always take place around the world that naturally attract media attention. But the argument here is that scientific activity, the scientific community, and laboratories around the world can also be diverted to so-called “media events,” if scientific directors make sufficient efforts to achieve this status for science. First, it will require the maximum cooperation of scientists.

For example, one can celebrate anniversaries of scientists, institutes, organizations, and societies, including World Health Day, and so on. Organize discussions and discussions with relevant scholars; The doors of these laboratories and organizations are open to the public and the media.

Be that as it may, the intention of this work is to illuminate the foundations and limits of the popularization of science, so that a fundamental change may arise in the way we view this subject. Hopefully, this will lead to more effective strategies for spreading science to the masses.

Scientific writing is art

Science is spread mainly by people with scientific backgrounds and professional scientists. Therefore, it is considered more of a scientific activity than anything else. But scientific writing is more art than science. It is only scientific in the sense that one must have scientific knowledge, but all the work skills are necessary to make a good presentation of science. It is due to the current lack of focus on the technical aspect of scientific popularization that this field of activity has suffered so far.

Science is human activity

The second reason why popular science does not accompany the masses is that it is not a human action, but an action of scientists who simply believe in the search for the truth, and nothing but the truth! The human side of science has been completely neglected in all popular science performances. The folly and prejudices of scientists, the emotional lives of scientists, the irrational circumstances in which scientific work, discoveries, inventions, etc. often take place are often not highlighted, fearing that this will give a bad reputation to science and scientific research.

presentation of the top of the iceberg

The third reason that popular science presentations often fly away and cause viewers to yawn and keep moving is the inability of science directors to distinguish a white paper from a science report, thanks to their science training or experience. They try to participate in a science outreach program as much as they know or discover a topic.

Some important notes

The author’s experience popularizing science over the years has forced him to make some assumptions. It is based solely on experience and intuition. No research has been done to back it up with facts and figures. In fact, a lot of research is needed to prove or disprove it. If proven, it could easily be called a “generalization of the laws of science” because, despite our best efforts, we have not been able to spread science according to our desire among the masses. There must be some hidden laws that govern our efforts to spread science. These assumptions are expressed as follows:

Demands of the popularization of science

  • First, you pay attention only to the scientific elements in a society that is appropriate to your goals or provoke fear.
  • Second, science tends to impose its limited ideas on science, scientists, and scientific research to the public.
  • Third, the amount of space allocated to science in the various media in a country is an indicator of the quality of life of the average citizen.
  • Fourth: The quality of scientific communication or presentation in a country is directly proportional to the quality of the sciences that are produced there.
  • Fifth: the generalization of science is the humanization of science.

Certain things can be deduced from these hypotheses. The first hypothesis is that people generally read science because it is aimed at its purpose or because the topic is current, exciting, controversial, or simply curious. Only a handful read science for knowledge itself. Much research is needed to identify these topics so that science can spread more effectively. For example, health and environmental sciences are of interest to people in general, astronomy and space fascinate them, Nobel laureates, UFOs, etc., terrify them.



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